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THE URBAN LIVE TEAM
ADRIAN LEE Adrian Lee epitomizes the modern thoroughbred marketer. Hailing from Singapore, he has more than 10 years of international marketing exposure with Nokia Corporation. During his tenure, he has led various marketing teams across China, Asia Pacific and the African continent to great success. Recently transplanted to South Africa, Adrian recognizes the potential locally to deliver innovative, precise and quality marketing services. Adrian says, "I have seen too many major brands let down by agencies that deliver sub-standard work. Our one and only focus is to deliver a buying audience to our clients. And we do it exceedingly well." His passion lies in strategic marketing campaigns with new products, incorporating the latest trends and techniques gleamed from different FMCG brands globally. In his spare time, Adrian is a keen portrait photographer and enjoys cross-country Mountain biking. ^ Back to top ^ RICHARD SMITH With a keen entrepreneurial acumen, Richard Smith possesses a wealth of knowledge about the African technology scene. His resume boasts names like Smartcom, Vodacom and MTN. Pulling together more than 15 years of South African retail industry insights, he is the owner of Transfuzion, which specializes in the crafting and provision of skills development to large corporations. His strength lies in the innate understanding of the business rationales and drivers. With that in hand, he is able to construct winning strategies for companies who are looking to improve their business performance or simply, to increase team morale. ^ Back to top ^ Richard Smith adds, "Lifelong jobs are falling away in today's workplace. If an individual does not constantly improve his skills quota, he will soon face obsolescence. Transfuzion injects the right skills to valued employees and literally creates new blood within companies." Richard likes to spend his spare time honing his jujitsu skills with his dojo. He is also a passionate chef and specializes in Italian cuisine. ^ Back to top ^ |
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